Product Strategy

Posted in Marketing and Strategy Terms, Total Reads: 538
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Definition: Product Strategy

Product strategy is basically a plan formulated to market a product. A company takes into account many factors like, market situation, competitors, consumer’s attitude etc.


Firms, before making product strategy decide about the marketing objective. This marketing objective helps them in determining the product strategy and building communication strategy for the product.


Most companies decide about the product strategy before launching the product in the market.

 

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