Posted in Marketing and Strategy Terms, Total Reads: 424
Definition: Off Season
Off season may be defined as part of the year or economic cycle which observes a downward trend in demand. The prices for products in off season are usually lower to encourage sales. Conversely, peak season for a product is the time of the year which is characterised by high demand for a particular product. As a result, the prices for the same are often inflated.
For example, winter can be called the offseason for the sales of air conditioners. This is why air conditioners are available for discounts during the winter season. However, winter is often the peak season for purchase of woollen clothes and jackets.