Daypart

Posted in Marketing and Strategy Terms, Total Reads: 1060
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Definition: Daypart

Daypart is the time division in a typical broadcast day by different media like Radio and Television. This is mainly done from the perspective of offering slots and perspective to various advertisers. Different part of the days can be Morning shows, afternoon siesta, evening songs or prime time slot. 

Dayparts can be standard or customized.


Weekday radio is typically divided into five dayparts.

RADIO

Early MORNING

4:00 A.M.

-

10:00 A.M.

Morning

10:00 A.M.

-

12:00 P.M.

AFTERNOON

12:00 P. M.

-

4:00 P.M.

Evening and Nighttime

4:00 P. M.

-

12:00 A.M.

Overnight

12:00 A. M.

-

4:00 A.M.


Television dayparts can be as follows:

TELEVISION

Morning

7:00 A.M

-

9:00 A.M.

WEEKDAYS

Daytime

9:00 A. M.

-

4:30 P.M.

WEEKDAYS

EARLY FRINGE

4:30 P. M.

-

7:30 P.M.

WEEKDAYS

Late news

11: 00 P. M.

-

11:30 P.M.

WEEKDAYS

Late fringe

11: 30 P. M.

-

1:00 A.M.

WEEKDAYS

Sun-Sat Prime access

7: 30 P. M.

-

8:00 P.M.

WEEKENDS

Sun-Sat Prime time

8:00 P. M.

-

11:00 P.M.

WEEKENDS

Sun-Sat Late night

1: 00 A. M.

-

Late night

WEEKENDS


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