Transit advertising is a form of advertising which is done on public transport vehicles, waiting areas of the railway station, bus stop, parking area etc.
There are three major types of transit advertising:
a) Posters inside the transport vehicle
b) Posters outside the transport vehicle
c) Posters located at bus and train station
Advantages of transit advertising:
• It is offered at relatively low cost. Inside vehicles promotion is even cheaper than outside vehicle promotion.
• Transit advertising reaches a mass audience and acquaint them with the advertised brand
• Improves visibility for the product on a daily basis.
• It also guarantees a varied audience by age and income.
For example: A bus with a brands poster, casually driven around a city.