Posted in Marketing and Strategy Terms, Total Reads: 921
Definition: Habit Buying
Habit buying refers to the repeat purchase of a particular brand. The buying habit is not completely because of brand loyalty but due to lack of dissatisfaction or you don’t have any negative feeling towards the product or brand.
Habit buying usually happens for low involvement products. Low involvement means that user do not search too much or get involved while purchasing the product. The user doesn’t evaluate all the brands while purchasing for a particular product & keep on buying the same brand again & again. A great amount of marketing & advertising is needed to change consumers buying habit.
For example: For low involvement product such as toothpaste consumers keep on buying the toothpaste that they use without giving much of a thought as they don’t feel dissatisfied from the brand that they are purchasing.