Every firm works continuously to increase their market connection. The market connection can be created with customers as well as various trade partners. The brand which is highly acceptable in the market will result in good market connection as the consumers are willing to buy that brand & hence the retailers are going to stock it. It is not easy to develop market connection in short span of time. It is a result of continuous effort from firms.
A high degree of market connection is very important for the firm to be successful in the market & is a major asset to the company.