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Definition: Promoter (Entertainment)
A entertainment promoter can be an individual or a company in the business of promoting & marketing of live events such as concerts from celebrities or sports events , festival nights or events at clubs.
These types of promoters are typically hired by companies or individuals to organize & promote their events. The promoter looks after the publicity & advertising of the event. Also, takes care of the arrangements such as ticket sales, security issues etc. Promoters are widely known in music industry & organize shows of various famous celebrities.
The promoters use various promotion methods to attract the crowds. The most commonly used technique is guerrilla marketing methods such as posters, billboards, handbills. With increasing reach of Internet, promoters are increasingly using social media platforms to promote and publicize the events.
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