Trade Fair

Posted in Marketing and Strategy Terms, Total Reads: 577
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Definition: Trade Fair

A trade fair, expo or trade show is one in which companies of a specific industry (or related industries) can showcase their latest products and services. People who visit a trade fair include end users, retailers, distributors, wholesalers etc. A trade fair usually is of a massive scale and set at regular intervals. Trade shows are sponsored usually by concerned trade associations.


A trade show is one of the most cost effective ways of trade promotions and business growth opportunity as they help customers connect to a large number of stores at one go and also observe recent trends, demands and new product development by rivals. In addition, trade fairs also offer a chance for identification of consumer behaviour and needs.

The Geneva Auto Expo is one of the world's largest trade fairs and expos showcasing all the prominent automobile brands under one roof. 



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