List Broker

Posted in Marketing and Strategy Terms, Total Reads: 507

Definition: List Broker

The Listing broker is a person who has a categorized list of people residing in a geographical area and sells it for use in direct marketing campaigns. A List Broker's provides services like list research, list counts, recommendations etc.

A list broker sells the list to list buyers who wish to conduct direct marketing campaigns. The list generally contains a prospect's name, contact information and some additional demographic information such as age, sex etc.

A List broker facilitates the process of bringing buyer and seller together. He researches and recommends lists to the list buyer and then evaluates the performance of each list afterwards. A listing broker may either work exclusively on a list restricted to a certain geographical area or he might also have several compiled lists of the specific target audience like housewives, working professionals etc.

A list broker can have different types of lists mentioned below:

• House list: List of houses in a geographical area

• Response list: List of people who generally respond to a mailer and chances of conversion is high for these people

• Compiled consumer list: List of people already using the product

• Compiled business list: List of companies from several industries

Some list brokers even provide an option to rent the list instead of buying.


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