Posted in Marketing and Strategy Terms, Total Reads: 450
Definition: List Broker
The Listing broker is a person who has a categorized list of people residing in a geographical area and sells it for use in direct marketing campaigns. A List Broker's provides services like list research, list counts, recommendations etc.
A list broker sells the list to list buyers who wish to conduct direct marketing campaigns. The list generally contains a prospect's name, contact information and some additional demographic information such as age, sex etc.
A List broker facilitates the process of bringing buyer and seller together. He researches and recommends lists to the list buyer and then evaluates the performance of each list afterwards. A listing broker may either work exclusively on a list restricted to a certain geographical area or he might also have several compiled lists of the specific target audience like housewives, working professionals etc.
A list broker can have different types of lists mentioned below:
• House list: List of houses in a geographical area
• Response list: List of people who generally respond to a mailer and chances of conversion is high for these people
• Compiled consumer list: List of people already using the product
• Compiled business list: List of companies from several industries
Some list brokers even provide an option to rent the list instead of buying.