Name Program

Posted in Marketing and Strategy Terms, Total Reads: 427
Advertisements

Definition: Name Program

Name program are programs which provides personalised touch to retail merchandise for gift or souvenir purpose.

It usually include titles or saying on the product or merchandise.


Example:

Beverage giant Coca Cola also came up with a personalized strategy, where it printed "popular people names" on the covers of bottles. This became an instant hit with the people, whose names were printed, and went on to become a craze in their friends circle. It became special collectors edition well.




Looking for Similar Definitions & Concepts, Search Business Concepts