Name Program

Posted in Marketing and Strategy Terms, Total Reads: 406

Definition: Name Program

Name program are programs which provides personalised touch to retail merchandise for gift or souvenir purpose.

It usually include titles or saying on the product or merchandise.


Beverage giant Coca Cola also came up with a personalized strategy, where it printed "popular people names" on the covers of bottles. This became an instant hit with the people, whose names were printed, and went on to become a craze in their friends circle. It became special collectors edition well.

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