Private Label Rights

Posted in Marketing and Strategy Terms, Total Reads: 809
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Definition: Private Label Rights

Private label rights are a type of license that allows buyers to brand a product or content under their own name and brand. When one purchase a private label right, they are legally allowed to edit and publish the article as their own.

 

Advantages of Private label rights:

• Saves time

• Saves money since buying exclusive rights is very costly

• Good quality content

 

For example: Reliance doesn’t manufacture rice instead it has given a contract to a rice manufacturer. Reliance simply brands the rice under its own label.



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