Posted in Marketing and Strategy Terms, Total Reads: 691
Tone simply reflects the personality of the brand or the company. It conveys the emotional quality, moods or feelings accompanied with a product. It’s important for a company to convey an appropriate tone to customers through advertising.
Variation in tone
Some of the dimensions of variation are as follows:
• Mood: Depending on the occasion mood varies
• Medium: Tone varies as per the channel used. Tone is different for both online and offline communication
• Audience: Tone changes as per the target audience
If a company wants to keep its communication in harmony then it need to have a control on its tone.
For example: Both Lush and L'Oréal sell skincare products. While Lush is concerned with being eco-friendly, L'Oréal is more focused on science and advancement for product development.