Qualified Prospect

Posted in Marketing and Strategy Terms, Total Reads: 670
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Definition: Qualified Prospect

Qualified prospects are potential business customers who have the need of the product, are aware of the need, have the necessary financial resources to carry out the transaction, have the authority to carry out the transaction, trust the organization are and are willing to listen to what the sales person has to offer.

 

It is easier to generate sales from qualified prospects. This is the reason why sales people classify the leads as qualified prospects as they are surer to close deal with them.


Also, some organization have their own set of criteria to isolate qualified prospects, it may include other characteristics which make the sale opportunity more viable like: urgency to buy etc.

 

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