Revenue Generation

Posted in Marketing and Strategy Terms, Total Reads: 1062

Definition: Revenue Generation

Revenue generation is a process by which company plans to market and sell its products/services in order to generate income.


Revenue target and plans to achieve it is a C- level activity. It involve some or all of the following activities:

• Defining corporate goals such as revenue target for financial year

• Aligning the current corporate strategy with the goals

• Making sure that the strategy can be implemented by creating an organization structure in line with the long term goals

• Implementing best practices and lean methods where applicable

• Using metrics to track the development and make adjustments accordingly

• Documentation for learning and improvement



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