Posted in Marketing and Strategy Terms, Total Reads: 492
Definition: Tear Sheet
Tear sheet is a page having a particular story or advertisement, cut or cropped from a publication & is showed to the client to prove that the advertisement was published. The clients often ask media & advertising companies to give them the tear sheets along with post advertisement analysis.
The publishers of periodicals are also asked to provide the tear sheet by advertiser. With increasing internet & online advertising, tear sheets now days have started appearing in form of PDF usually known as virtual or electronic tear sheet. It is not only applicable to advertisements but to articles or any other story also.