Posted in Marketing and Strategy Terms, Total Reads: 2296
Definition: Sales Concept
It is a concept or an idea which lays emphasis on the sale of goods and services and not the underlying need or want, and it does not really matter whether the products are actually needed by the customer or not. The focus is on sales (profit) first and then on marketing. This is also called the selling concept where the sole aim is sales, and not whether the product is actually required.
It is one of the parts of the marketing concept. Profitability is achieved through sales volume but it is not favourable in a competitive environment. Here, the buyer beware concept is followed where buyer should be vigilant because making sales becomes the primary concern of companies and customer satisfaction is secondary. For example- life insurance policy.