Posted in Marketing and Strategy Terms, Total Reads: 528
Definition: Bingo Card
Bingo cards are of the size of post cards and are direct mail advertisements which are sent out to customers usually as reply-paid or with the address of the advertiser providing a space for a stamp on one side. A bingo card arriving in your mailboxes seems to promise you big prizes but is instead a marketing scheme which offers these fat prizes as bait. In this scheme, almost 99% people win the prize but the prize is such that it is not considered of much value by many.
For example- a return trip airline ticket to Thailand would be taken by a customer only if he is ready to pay for the 1 week accommodation and other expenses which most people are not willing to do. In return, the persistent salesmen insist the customer to buy a product like a life insurance policy or a vacuum cleaner which they usually give in to.