Posted in Marketing and Strategy Terms, Total Reads: 445
Definition: Off Peak
Off peak can be defined as an event or product occurring or offered during a low demand period. It is also called off-season. In order to capitalize on off-peak demand, the aim should be to increase sales traffic without detracting from peak-hour sales.
IT takes time, efforts and patience to build an off-peak customer base for which you should concentrate on your marketing and publicity efforts and build awareness and word-of-mouth through social and print media. Off – peak season usually has low turnout from customers hence, companies try all sorts of marketing measures to attract buyers. For example- demand for woolen clothes during summers does not occur hence sales and discounts are given to clear off the stock.