Full Service Agency

Posted in Marketing and Strategy Terms, Total Reads: 714

Definition: Full Service Agency

Full service agencies are advertisement agencies who handle all aspects of advertisement and promotional activities from planning to implementation.

They also handle trade promotions, internet marketing and public relations. Advantage of hiring a full service agency is that the company can concentrate on production and innovation and leave the branding, promotional planning, implementation and other marketing communication to these agencies.


• Sawyer Miller Advertising was revamped as a full-service ad agency - Sawmill, a Weber Shandwick Agency.

• Another example for full service advertisement agency is Aristotle Interactive

• IAN, Integrated advertising network


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