Law of 29

Posted in Marketing and Strategy Terms, Total Reads: 460

Definition: Law of 29

Law of 29 states that customers are not likely to buy a product unless they are exposed to various marketing messages 29 times

Drip marketing is based on this law. Drip marketing is a marketing strategy where marketers drips or send intermittently small messages/mails/newsletter/postcards etc in short durations over a period of time. So according to law of 29, prospective customers will see those messages and promotions and after minimum 29 exposures they will have a good enough idea of the product and might get the customer interested enough to buy the product.


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