Loyalty Discount

Posted in Marketing and Strategy Terms, Total Reads: 447

Definition: Loyalty Discount

Loyalty discounts also called patronage discounts are discounts offered to repeat customers to encourage larger purchases.

Usually companies provide loyalty card also called reward card, point’s card or club membership card to customers to track repeat customers and to offer them special discounts etc in order to retain them.

Also companies might keep record of customers like in case of travel booking sites, online shopping sites etc and provide discounts for large purchases or on special occasion like festivals etc.


Shopper’s stop has loyalty program called First Citizen, Reliance and More also have their loyalty programs, Airlines have loyalty cards and discounts for frequent flyers etc


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