Posted in Marketing and Strategy Terms, Total Reads: 430
Definition: Pay Per Lead
Pay per lead is a type of affiliate marketing technique where the advertiser pays the affiliate based on conversion of leads generated. It is based only on qualified leads as versus actual sales that are made.
Advertisers pays the affiliate on the basis of actions such as file or software download, completion of a sign-up form for a newsletter, trial offer sign-up. In case if the customer directs to the affiliate link to the advertiser's site and completes the required action as mentioned with the affiliate agreement, the affiliate is paid.