Madison Avenue

Posted in Marketing and Strategy Terms, Total Reads: 513

Definition: Madison Avenue

Madison Avenue is a north-south avenue in the township of Manhattan in New York City, United States, which carries northbound one-way traffic. It stretches from Madison Square, at 23rd Street to the Madison Avenue Bridge at 138th Street. It is named after its arising point, Madison Square, which is itself named after James Madison, who was the fourth President of the United States.

The term "Madison Avenue" is frequently used synonymously for advertising, and after the exponential growth in this zone in the 1920s, it was started to be identified with the American advertising industry.

According to the 1997 paper "The Emergence of Advertising in America”, authored by John Hartman and David Rubenstein, by the year 1861, there were twenty advertising agencies in New York City. Also, in 1911, the New York City Association of Advertising Agencies was founded, which was ahead of the founding of the American Association of Advertising Agencies by several years.

In recent decades, many advertising agencies have sadly left Madison Avenue, with some of them moving further downtown and others moving west. Currently, only a few agencies are still located in the old business cluster on Madison Avenue, including TBWA Worldwide, StrawberryFrog and Doyle Dane Bernbach. However, the term “Madison Avenue” is still used to describe the agency business as a whole and large, New York–based agencies in particular.

Following is a present-day picture of the Madison Avenue in New York City:



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