Association of National Advertisers

Posted in Marketing and Strategy Terms, Total Reads: 423
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Definition: Association of National Advertisers

It founded on 24th June, 1910 in Detroit, Michigan, by companies including the Burroughs Adding Machine Company, Glidden Varnish Company, Macey Company, Sherwin Williams Company, and National Lead Company.

 

Brief Description: It is the trade association of the advertising community in US

Headquarters: New York City

Membership: 640 companies with 10000 brands which are spending around $250 billion in advertising.

Important divisions: Business Marketing Association (BMA) and the Brand Activation Association (BAA)

 

Functions:

• Promotes and protects the interest of marketing and advertising community in US

• Provides a platform and the required resources to learn from the competitors

• Provides a platform to learn from the market leaders

• Provides the members the opportunity to gain competitive advantage by maximizing the value of their brands through networking, sharing, engaging and maximizing of resources.

• Keeps the members up-to-date knowledge about the global marketing insights.

• Conducts thought leadership programs, webinars, members-only conferences, CMO roundtables, and national conferences.

• Some of the features available to its members include Marketing Toolkits, Effies Case Studies, Internationalist Case Studies, and MMA (Smarties) Case Studies.

 

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