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Posted in Marketing and Strategy Terms, Total Reads: 624
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Definition: Advertisement

The origin of this word dates back to the 15th century, where it was used to refer to a written statement calling attention to something. Then the meaning of ‘public-notice’ was ascribed to this word using French word ‘advertir’, which gave it its present meaning.

 

According to the dictionary, advertisement means a paid announcement of goods for sale, in the newspaper or magazines or radio or television. But being an integral part of marketing, the word advertisement has a broader meaning. It can be used to refer to public communication about causes, goods and services, ideas, organizations and people.

 

Advertisements are not just about selling something but they are used to persuade people to change their behavior.

 

General structure of an advertisement can be described using AIDA Theory, which includes:

• Attention: using a jingle, logo or slogan to catch people’s attention

• Interest: appealing to emotions, weaknesses and problems to generate interest among people

• Desire: stimulating people’s desire to convert wants into needs

• Action: calling people to action

 

An advertisement may include any of the following media channels:

• Newspaper Ads

• Magazines

• Websites

• Social Media

• Radio/TV

• Billboards

• Text messages

 

The advertising industry is made up of:

• Companies that advertise (usually hires an agency and provides then info on brand)

• Agencies that create ads(converts ideas to visuals, texts, layouts and themes)

• Media channels that carries ads

• Customer/Receivers of the ads

 

Advertisements are always present even though people may not be aware of the same.

 

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