Posted in Marketing and Strategy Terms, Total Reads: 1027
Definition: Deceptive Packaging
In deceptive packaging the product is so packed that it misleads the customer on various fronts (in terms of quantity, size, shapes, content etc.). It is generally used by the companies to attract the consumers and make them buy their products by giving them a feeling which is opposed to the real packaging of the products.
Deceptive packaging can be done by companies for many reasons. One of the reasons is that because of rising costs the company incurs, it would have to reduce the quantity of product sold per pack. Hence, it may indulge in deceptive packing wherein packing is carried out in such a manner that the loss of quantity is not evident in the product so sold. Another reason would be regarding the shape of the product by the virtue of which the products usage may increase. For instance, a toothpaste may have a bigger opening than their previous packing so that the amount of toothpaste used every time increases.
There is a huge concern of ethical issues which may arise is the deceptive packaging which is indulged by the companies. One of the concerns is that the companies are taking their customers for a ride by showing them something else than what they are selling. Secondly, a consumer ends up paying more or less than he is supposed to pay. On the other hand, the companies claim that they have given all the details of their products on their packs and it is on the consumer to make a conscious choice of taking those products. In such a way the companies, are vindicating themselves of the allegations of unethical behaviour. It is because of such matters there are some regulations which the government has brought in to protect the rights of both the consumers and the companies.