Posted in Marketing and Strategy Terms, Total Reads: 453
Definition: Communications Production Services
Communications production services includes those services which are required before a print or broadcasting of a print ad or television advertisement. These services include graphic design and layout, photographic service, design and camera ready artwork, editing and copyrighting, dispalys and exhibits, audio and video production. It also includes advisory services like advising on marketing communication strategy, social media, e-mail marketing and design, as well as planning for web and print projects.
These services plays an important role in the creation of the message that is to be delivered to the target customers. The elaborative approach of producing a communication implies that enough care is taken so that the right communication is conveyed to the target group so that the company can obtain a share of their heart and mind which in turn will convert into share of the market.