Posted in Marketing and Strategy Terms, Total Reads: 538
Definition: Marketing Sample
Marketing Sample is a group which is selected as a representative of the entire true population to conduct a study using any experiment. Generally the objective is to determine how the true population will respond to any new offering by initially experimenting with a sample which is a representation of the target population. Marketing Sample is extensively used while conducting market research. It is nearly impossible to study the entire market so an appropriate marketing sample is designed to conduct the study on. A marketing sample should be selected carefully so that it represents the true population appropriately and is also free from any bias and prejudices.