Trade Sales promotion is a promotion related activity(expenditure or incentives) that pushes the product through various channels in order to increase demand and thereby sales.
For example a trade promotion for retailers will want retailers to promote a product over its competitor’s offerings thus encouraging them to sell more of their product.
The sales promotion for building relationships with the channel partners involves some of the following activities:
• Point-of-Purchase Displays
• Advertising Support Programs
• Short Term Allowances
• Trade Contests
• Training programs
• Vendor Support Programs
• Sales Incentives or Push Money
• Promotional Products
• Trade Shows
These activities are specially designed to appeal to the trade partners.