Trade Sales Promotion

Posted in Marketing and Strategy Terms, Total Reads: 1113

Definition: Trade Sales Promotion

Trade Sales promotion is a promotion related activity(expenditure or incentives) that pushes the product through various channels in order to increase demand and thereby sales.

For example a trade promotion for retailers will want retailers to promote a product over its competitor’s offerings thus encouraging them to sell more of their product. 

The sales promotion for building relationships with the channel partners involves some of the following activities:

• Point-of-Purchase Displays

• Advertising Support Programs

• Short Term Allowances

• Trade Contests

• Training programs

• Vendor Support Programs

• Sales Incentives or Push Money

• Promotional Products

• Trade Shows

These activities are specially designed to appeal to the trade partners.

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