Posted in Marketing and Strategy Terms, Total Reads: 461
Definition: Peak Season
It is the time of the year when the demand is highest. The challenge lies in determining the peak season which will attract a lot of traffic and handling them. Economic uncertainty and fluctuation of demand has led marketers to keep advance inventory beforehand in order to handle peak seasons.
Generally, the problems with peak season are insufficient supply/stockout, customer dissatisfaction due to unmet needs and reduced brand image. Technology and analytics has played a major role in forecasting demand and implementing advance backup methodologies to cope up with the issues.