Posted in Marketing and Strategy Terms, Total Reads: 1803
Definition: Product Launch
A product launch is when a company decides to launch a new product in the market. It can be an existing product which is already in the market or it can be a completed new innovative product which the company has made. Product launch involves various steps which involves understanding customer needs, product design, testing of the product, marketing & advertising and ensuring that the product reaches out to all its audience. A successful product launch provides a sales momentum for the company.