Run of Press (ROP)

Posted in Marketing and Strategy Terms, Total Reads: 439

Definition: Run of Press (ROP)

It is the placement of an advertisement in a newspaper as per the publisher. This requires some premium which should be paid by the publisher.


There are several ad types for ROP service like the following:

a) Quarter Page

b) Full Page

c) Black & White

d) Full Color

Frequency of campaigns can be on daily, weekly, monthly or some specified interval. The ad placements can be done in shopping magazines, local/ national newspapers etc.


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