In the field of marketing, the rate quoted to merchants by local media and publication houses for broadcasting within their specified areas, is referred to as local rate. In simpler terms, local rate is the price that local advertisers have to pay for space and time in local advertising agencies. Generally, advertising agencies, like newspaper, television and radio, charge higher rates for national advertising than for local advertising.
In the field of shipping, the rate charged for transportation within a local region or a municipality is called local rate.
In the field of communication, the call rate offered within a specific geographical area, is referred to as local rate.