Communications Objectives

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Definition: Communications Objectives

The goals of a promotional campaign or advertising are referred to as the communications objectives.

Communication objectives includes:

• To create a brand image

• To impart knowledge about the brand i.e. to transmit information

• To create awareness

• To increase the desire of people in buying the product thus stimulating demand

• To increase sales thereby encouraging action from the target audience

• To affect an individual’s image towards the brand and persuade the audience to purchase the product or use the service


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