Product Image

Posted in Marketing and Strategy Terms, Total Reads: 2158

Definition: Product Image

Product image is very similar to brand image. The perceptions and the mental image associated with the product is called the product image. It is a set of beliefs related to a specific product. It signifies what the product currently stands for. It may refer to an infinite collection of previous historic facts, events ,advertising and goals that work together to provide a mental impression on the public.

The key is to have a suitable image which attracts our target market. It must not mismatch. For example, if we have an economical image and our target segment is a cost effective customer, then it is not compatible. Before creating a product image it is important to realize the facts that we want our business to be associated with and proceed thereby. Product image conveys a product character to the consumer different from that of the competitors.

For creating an appropriate product image we have to position the product appropriately thus creating an image of the product in the mind of the target customer. This will lead to suitable product recognition

Product image may also refer to photographs where the product is being sold. These product images are used in businesses to market their goods through posters , advertising, e-commerce websites etc. This serves to attract the customers and provide a lasting impression about the product.


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