Posted in Marketing and Strategy Terms, Total Reads: 652
Definition: Sales History
Summarised data of a company’s revenue from the sales of a product (goods or services) for a given time period (months or years). Sales History is used for sales forecasting, i.e. predicting future sales of a product or the sales of a future product. Sales forecasting in-turn helps to determine volume of future sales, which is important information for budgetary allocations. Hence, sales history forms the base of important product decisions.