Direct Marketing Association (DMA)

Posted in Marketing and Strategy Terms, Total Reads: 546
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Definition: Direct Marketing Association (DMA)

Direct Marketing Associations or DMA are those entities which have an expertise in various forms of direct marketing, which help companies to advertise and market their services. The purpose of this trade conglomerate is to create proper channels of communications among the direct marketers around the globe and promote quality practices and value of direct marketing.


In the world where marketing methods evolve every now and then, these organisations seek to address the dynamically shifting paradigm in the world of direct marketing.


These organisations are entrusted with the safe and responsible utilisation of data driven marketing. The functions of the organisation is given below.

 


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