Posted in Marketing and Strategy Terms, Total Reads: 784
Definition: Earned Rate
Earned rate is a rate charged by the media operators for placing advertisements in that particular media channel. Firms earn discounts on the rate that they are charged of due to higher volume of advertisements or due to greater frequency of placements in the media channel.
The traditional forms of media like TV advertisements, radio, newspaper and other print ads, are opted by organisation for advertisements and promotions because they capture a wider audience or a target group of bigger size. Hence it is a favourite channel of communication for various firms. In newspaper, firms gets discount for placing a print ad for a continuous period of time. Similarly, in television, the greater the frequency of placement of the advertisement, the firm can earn some discount due to huge investment in that particular media channel.