Spiff (Sales Performance Incentive Fund)

Posted in Marketing and Strategy Terms, Total Reads: 591

Definition: Spiff (Sales Performance Incentive Fund)

It is spelled as “Sales Performance Incentive Fund” which are paid by the company directly to the sales person for selling the specific product.

These have the following characteristics:

• Usually Short Term

• May be quickly deployed

• Requires re launch of every program

• Can tailor for different audiences

• Difficult for forecasting payout

These provide guaranteed rewards for participants. It’s like sell X and get $Y.

The following framework easily explains the whereabouts of SPIFF model.

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