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Definition: Help Wanted Advertising
Help wanted advertising is used by companies seeking hired help, or new employees. Advertisements are placed in the classifieds section of newspapers and publications and Internet classifieds sites. Help wanted advertising can be used as a measure for a nation’s economic performance because more job vacancies indicate economic growth.
Help wanted ads need to be drafted in such a way that they appeal to readers and incite those who match the qualifications required to further inquire into the position being advertised. The kind of ad published therefore, determines the quality of applications that will be received.
The following steps can be used to create a good help wanted ad:
1. Begin with an eye-catching headline.
2. Provide the basic information about the company and position being offered.
3. Summarise the qualities and qualifications required by the prospective hire.
4. Describe the compensation and benefits being offered.
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