Posted in Marketing and Strategy Terms, Total Reads: 415
Agate is unit of typographical measures. It is the original name for 5H-point type. Agate is the smallest type used in newspaper by squeezing more text on a page and at the same time legibility is maintained.
Though not widely used, agate line is term used when describing the type in classified newspaper advertising. Newspaper advertisement rates are expressed in terms of Price per agate lines. Ad rates are typically per line and per column basis, a 3 inch ad would be 126 agate lines.
1 agate=5.5 typographical point=1/14 of an inch
It refers either the height or the font type. The general term Agate is used for describing stock tables and sports tables. Agate fonts are also used to display statistical data or legal notices in the print media.