Consumer Durables

Posted in Marketing and Strategy Terms, Total Reads: 412

Definition: Consumer Durables

Consumer+Durables i.e. goods which used by consumers and are durable for long time period (generally more than 3 years). These goods are more expensive than non-durable goods as they are being used again and again by same consumer or different consumers.


Refrigerator is a consumer good. It is being used for years by single consumer or can also be used by multiple consumers(on 2nd hand basis). But food kept inside is not a consumer good.


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