Posted in Marketing and Strategy Terms, Total Reads: 1256
Definition: Internet Strategy
Internet Strategy is the strategy adopted by a business to go online and use web approach for marketing, communicating and engaging customers through a proprietary website. It is a strategic plan adopted by business to create and develop online presence of company by adhering to their overall business development strategy.
It is more than designing web strategy as it uses internet as an opportunity to design business strategy. It is like a map basically how and when to use internet to expand overall business and to implement such strategies overall.
The elements included in internet strategy will be business strategy, web design strategy, search engine optimization, website design and maintenance, website hosting and management .It includes overall business strategy which can make internet to incorporate in overall business. It includes all tactical aspects to improve customer relations, communication between employees and customers, to gain competitive advantage and increase marketing efficiencies.
To improve sales there should be proper internet marketing strategies otherwise they will be of no use. Internet strategy is designed by high skilled business professionals and web strategist. They are hired to design internet strategy because they know latest online trends, businesses, users experience and principles of technology. There is continuous need to made and implement necessary changes in the internet strategies according to business maturity.