Posted in Marketing and Strategy Terms, Total Reads: 317
Definition: Preferred Position
Preferred Position is that spot or portion in the publication which is known to attract maximum attention as compared to other portions. It is an advertising space desirable by advertiser and willing to pay premium price. These spots gain maximum reader attention and also carries higher advertising charges. It is the most preferred spot among marketers and sometimes they pay much higher prices to get that portion in the publication.
Many advertisers want certain portions of the publication for advertisement and they are charged more from standard charges. Different advertisers have different preferred positions.
Ex- For a women apparel brand advertiser would like to advertise on women’s page. A sporting wear manufacturer would like to advertise on sports page.
The best known preferred positions are back covers, the top of column and upper-middle part of the right hand side page. Each publication has different rates for preferred positions in the publication.