Posted in Marketing and Strategy Terms, Total Reads: 454
Definition: Standard Rate and Data Service
Standard rate and data service publishes information every month about magazines, newspapers that involve advertising and give information about areas such as requirements, closing dates, markets, circulation, rates, type of advertising media, how much it costs to give advertisements in different media and how many copies are sold in the market.
This is good not only for the buyers but also for the publishers as more and more publishers are getting into this and making the best use of standard rate and data service. Standard rate and data service provides essential information and data on many media brands which includes consumer magazines, direct marketing, newspapers, digital media and business publications. Normally, the entries in standard rate and data service includes advertising rates, mechanical requirements, copy regulations and publication profiles. Standard rate and data service makes the process more efficient as selling directly to the target buyers can be very manual and costly but standard rate and data service allows publishers to offload their inventory platforms from where the buyers can make purchase with less effort involved.
Standard rate and data service also helps in providing more transparency as publishers always have the option of denying an approval or approving it from a buyer. The publisher also has the information about different buyers because standard rate and data service which in turn help businesses to best decisions for its products, services as well as the brands. Standard rate and data service also help companies and publishers in campaign administration, payment, and billing. Standard rate and data service also helps in automating order execution and it gives them more assurance with far less opportunities for error. It also help publications and businesses in ad server integration as ad orders and the corresponding creatives can be submitted directly to the server thus creating a more streamlined process for publishers.