Posted in Marketing and Strategy Terms, Total Reads: 552
Definition: Design Theme
A design theme can be defined as the recurrent, underlying objective that ensures consistency in the design of wide range of products that belong to a single family. The consistency may be in terms of packaging, advertising campaigns and in other traits as well. A design theme is the implicit and implicit idea behind the whole campaign that dominates the traits of the campaign.
Generally when advertising companies start to work with their clients it is extremely important for them to understand that the work they produce is not just about how bad or good a design is but it has a lot to do with the way the chosen or developed design fits into the wider spectrum of things and also they need to make sure that the unifying idea is reflected through the theme. They need to check that whether the developed and chosen design falls in line with the overall theme of the company or not. They also need to make the design in such a way that it conveys the idea what a company wants to say to its target audience.
Many times an advertising company is successful in making a design for a product or for a company when its theme is well received by the company and its audience as well and at that times it doesn’t matter whether the design is great or not. Branding of a company through a design is a fairly complicated subject because normally a designer and a company’s management are trying to figure out how to make the design so as to brand the company in such a way that it finds a unique place in the mind of its customers. It is not about what the designer and brand manager of a company wants but the branding of that company really relies on the perception of the audience.