Posted in Marketing and Strategy Terms, Total Reads: 1332
Definition: Adaptive Selling
Adaptive selling is defined as the change in sales behaviours based on the sales situation. Customized presentation is used to give the details about the product catering to the needs of the customers. An appropriate sales strategy needs to be defined to successfully sell the products to the customers. Sales person needs to be knowledgeable enough to gain customer’s trust, give customer satisfaction and build confidence. Effective salesman should know in and out of the product like what are the functions of the product, how it is created, how it is different from the competitors.