Posted in Marketing and Strategy Terms, Total Reads: 426
Definition: Repeat Business
The process which involves implementation of strategies to persuade a profitable customer to buy again is known as a repeat business & the purchase which results out of such actions is known as a repeat purchase for the customer. Repeat purchases lead to inclination of customers to that brand and increase brand equity. Loyal customers are always an asset for any business. There are multiple ways to encourage repeat business for the firms.