Any communication medium which is used as a vehicle for advertisements can be classified as an advertisement medium.
Widest reach per dollar
Limited messaging space
Limited targeting, both geographically and demographically
Wide reach; high prestige & visibility; tight psychographic targeting
High cost with no effective measurement techniques
Best medium to inform a mass audience about shot term sales and special offers; Easy to execute
Majority of advertisements are ineffective because of the cluttering in newspapers
High impact with tight targeting; Little waste
Expensive; infrequency of repetition;
Most impact for any medium; high impact
Very expensive to do it right; customers may not like flooding of their mailboxes
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