Boutique

Posted in Marketing and Strategy Terms, Total Reads: 322
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Definition: Boutique

Boutique is a small shop selling stylish clothing, jewellery or other expensive accessories. The term can also refer to specialised firms in other industries, such as boutique hotels or investment firms. The term boutique manufacturing is applied to mass market items which are niche or which are produced in very limited numbers and sold at very high prices.


Boutique business is very competitive and good inventory management is critical to successful operation. Rapidly changing trends demand that boutiques keep small inventory and update them at frequent intervals.


These small shops are usually a single brand and do not have multiple outlets. They serve a unique clientle and mostly focus on specialised goods.

 

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